Google Analytics 4 is the most advanced and comprehensive web analytics platform to date. With this revolutionary technology, marketers can gain unprecedented insights into customer behavior and usage metrics. By leveraging this powerful information, you can make informed decisions that maximize your success. It’s time to embrace this new generation of analytics tools for a truly data-driven marketing approach, and gain a competitive edge in the market.
Google Analytics 4 has significant differences from the older version of Google Analytics. :
It allows you to track analytics from both websites and applications, providing a wider range of diverse insights that were previously unavailable. With GA4’s predictive metrics, you can gain insights into future customer behavior, allowing you to make proactive, data-driven decisions for large-scale decision-making.
Predictive analytics :
Predictive analytics can have a significant impact on retargeting campaigns for many companies. By leveraging metrics such as revenue prediction, churn probability, and purchase probability, you can configure user audiences according to their expected actions. This enables you to create targeted Google Ads campaigns and social media strategies to reach these audiences, leading to better results.
Cross-platform tracking :
Cross-platform tracking, a feature that was previously unavailable in traditional Google Analytics, is now possible with GA4. By combining website and application metrics and assigning each customer a unique User ID upon login, you can gain valuable insight into a customer’s entire journey, from acquisition to engagement, monetization, and retention.
